

There are three ways to add WordPress breadcrumbs to your site: manually, using themes, or plugins. How to Add WordPress Breadcrumbs to Your Website? Thus, it is less likely that they’ll leave for another website or go back to search engine result pages.

For example, if users don’t find the blue T-shirt they are looking for, they can easily explore other categories or find a related product. If the web page they access doesn’t provide them with what they need, breadcrumbs guide them to other parts of the website. Google even shows breadcrumbs on its result page to help users understand if the page is relevant to their search:īounce rate refers to the percentage of visitors who access a website and leave right after instead of exploring other content within the site. Search engine crawlers use breadcrumb navigation links to understand your site’s structure and index web pages more accurately. Improve SEOīesides improving navigation, breadcrumbs are also useful for search engine optimization. Great user experience keeps site visitors happy and increases their dwell time on your website, exposing more of your content to them. The navigational links eliminate the need to use the browser’s back button or do several searches. Enhance User Experienceīreadcrumbs provide an easy way to navigate your site, which is especially important for first-time users. Regardless of the category, adding breadcrumbs to WordPress can enhance user experience, improve SEO, and reduce bounce rate. Example: Home > Previous page > Current page. Serve a similar purpose to your browser history, showing pages in the order you accessed them. Example: Home > Tutorials > How to start a blog. These show visitors their location in the site structure and how many pages away from the root page they are. Example: Home > T-shirts > Blue T-shirts.

Usually found on eCommerce sites, showing product attributes users searched for. Why Should You Use WordPress Breadcrumbs?īreadcrumbs are divided into three categories: Instead of searching for other articles or clicking the back button, website visitors can simply click on Getting Started or other breadcrumbs to find more information about the topic. In the example, All Collections > Getting started > How to create a website? are links to the pages that lead to that post.
